Animation & Explainer Video London

A simple 60-second explainer video with motion graphics starts from around £1,500. A fully branded 2D animated explainer with custom character design, voiceover, and sound design typically costs £4,000–£8,000. Complex animation series, interactive content, or productions requiring bespoke illustration from scratch run £10,000–£20,000+. Animation is priced by runtime, style complexity, number of revision rounds, and whether you supply brand assets or need them built from scratch. We provide itemised quotes within 24 hours.

Animation takes longer than live-action because every frame is built rather than captured. A 60-second explainer typically takes 3–5 weeks: one week for script and storyboard, one week for style frames and approval, two to three weeks for animation and post-production. Motion graphics projects are generally faster than full 2D character animation. We agree a production schedule at kick-off with clear approval gates at script, storyboard, and animatic stages so nothing advances until you have signed off each step.

Yes. Our standard packages include scriptwriting from your brief. A good explainer script is not a sales pitch read aloud — it is a structured argument that addresses the viewer's problem, presents your solution, and ends with a clear action. We write to a maximum of 130 words per minute of runtime, with a single focused message per video. We recommend agreeing the script before any animation begins — changes at the animation stage are significantly more expensive than changes at script stage.

We produce 2D character animation, flat motion graphics, whiteboard animation, kinetic typography, mixed-media animation, and animated infographics. We can also animate within your existing brand system — taking your design language, colour palette, and typography and building animation that feels native to your brand rather than generic. For clients with no existing visual system, we develop a bespoke style as part of the pre-production phase.

Our standard packages include two rounds of revisions after the first animation cut is delivered. A revision round covers all consolidated feedback submitted in a single pass. We strongly recommend a script lock and storyboard approval before animation begins — this eliminates the vast majority of revision requests. Changes to approved animation (adding new scenes, changing characters, restructuring the narrative) are treated as scope changes and quoted separately.

Source files (After Effects projects, Illustrator assets, scene files) are available as an optional add-on, priced separately. By default, we deliver the finished video files in all required formats. If you anticipate needing to update the animation in-house — for example to swap out pricing, product names, or regional variations — we recommend requesting source files at the outset. Retrofitting source file delivery after production is complete is significantly more work.

Professional voiceover is available as an add-on. We work with a roster of UK voice artists across a range of accents, ages, and tones — male and female, neutral RP, regional, and character voices. We can also source international voice talent for multilingual productions. Voiceover is recorded after script approval and before animation begins, as the timing of the animation is built to match the recorded audio. We recommend against animating to a placeholder voice and replacing it later.

Yes — and this is often the most efficient approach. If you have an established brand system with logo files, illustration assets, iconography, and a defined colour palette, we can build animation directly on top of it. This keeps the production on-brand, reduces the cost of building assets from scratch, and ensures the finished animation integrates cleanly with your existing marketing materials. Send us your brand guidelines and asset library as part of the brief and we will assess what can be used directly.