Show the product doing the job
Start with the buyer's practical question. They may need to see scale, operation, texture, installation or a sequence of steps. List what must be visible and which claims need to be explained or demonstrated. A product beauty film can create an impression, while a demonstration needs enough context for the viewer to understand what is happening.
Send product dimensions, materials, colours and any moving parts with the brief. Reflective surfaces, small details, liquids and screens can require different lighting or camera approaches. Identify who can operate the product safely and what must be prepared between takes. If packaging or a finish is changing, confirm which version is approved for filming.


