Explainer video production in London

Cost depends on the animation style, runtime, number of custom assets, voiceover talent, review rounds and whether you supply existing brand assets or need them created from the brief. 2D motion graphics generally costs less than character animation or 3D, and a multi-episode series is priced differently from a single explainer. Airframe Media provides an itemised quote for the agreed scope, naming the stages selected for your production: script, illustration, animation, voiceover and sound design.

We produce 2D explainer videos for product and service overviews, 3D product demos and visualisations, motion graphics for data and analytics storytelling, character animation for training and onboarding, whiteboard animation for educational and thought-leadership content, kinetic typography for key-message and social media content, logo and brand animation for consistent motion identity, and animated infographics for reports and presentations. Many corporate briefs combine a main explainer with short social cutdowns and internal training modules under one consistent brand animation, and the mix is agreed in the quote. Where you have an existing brand system we build on it; where you do not, developing an animation style is scoped in the quote as part of pre-production.

The schedule is agreed from the brief and confirmed in the quote. It depends on the animation style, runtime, the number of custom assets, voiceover recording, review rounds and how quickly each stage is approved. Script, storyboard, style frames, voiceover, animation and revisions run in sequence, so the biggest timeline lever is script lock: approving the script before animation begins avoids the most expensive category of late change. Any expedited schedule is only offered when it is confirmed in the quote. Review points at script, storyboard and animatic stages are recorded in the quote so each stage is signed off before the next begins.

Yes, when scriptwriting is included in the quote we write the script from your brief. A good explainer script is not a sales pitch read aloud: it is a structured argument that addresses the viewer's problem, presents your solution, and ends with a clear action, written to the word count that fits the agreed runtime with a single focused message per video. If you already have a script we work from it, and the quote reflects that. Changes requested after the agreed script stage may require a separate quote.

We produce 2D character animation, flat motion graphics, whiteboard animation, kinetic typography, mixed-media animation, and animated infographics. We can also animate within your existing brand system, taking your design language, colour palette, and typography and building animation that feels native to your brand rather than generic. For clients with no existing visual system, developing an animation style is scoped in the quote as part of pre-production.

The number of review rounds is set in your quote and applied after the first animation cut is delivered. A revision round covers all consolidated feedback submitted in a single pass. We strongly recommend a script lock and storyboard approval before animation begins, as this limits late revision requests. Changes to approved animation (adding new scenes, changing characters, restructuring the narrative) are treated as scope changes and quoted separately.

Source files (project files, illustration assets and scene files) are available as an optional add-on, priced separately in the quote. The finished video is delivered in the formats named in the quote. If you anticipate needing to update the animation in-house (for example to swap out pricing, product names, or regional variations), we recommend requesting source files at the outset. Source-file requests outside the agreed delivery scope may require a separate quote.

Professional voiceover is available as an add-on. Voice artists are sourced to the accent, tone and languages your brief needs, and the selected talent is named in the quote. Voiceover is recorded after script approval and before animation begins, as the timing of the animation is built to match the recorded audio. We recommend against animating to a placeholder voice and replacing it later.

Yes. If you have an established brand system with logo files, illustration assets, iconography, and a defined colour palette, send it with the brief. When adapting supplied brand assets is included in the quote, we review what can be used directly, what needs adaptation and what must be created. The quote names that work before production begins.