iGB Live ExCeL London — Event Showreel

iGB Live is one of the global gaming industry's flagship B2B exhibitions, drawing operators, suppliers, and affiliates from across the world to ExCeL London for three days of keynotes, exhibition-floor activity, and high-level networking. Airframe Media was commissioned to produce the event's headline showreel — a sub-90-second piece that had to capture the scale of the show, the energy of the floor, and the calibre of the attendees in a format suitable for use across iGB's post-event marketing, exhibitor recruitment, and sponsor-recap deliverables.

Our Event Filming approach treated iGB Live as several parallel narratives unfolding simultaneously across a venue the size of ExCeL London's North Hall, with no opportunity to repeat moments and limited rigging windows between sessions. The crew worked across the keynote stages, exhibitor stands, the registration concourse, and after-hours networking events, building a coverage matrix that allowed the edit to move fluidly between scale shots, intimate detail, and the human moments that define a major industry gathering.

Delivered as Corporate Video Production for commercial use cases, the final piece functions as a sales tool for prospective exhibitors, a recap for current sponsors, and a brand asset for ongoing channel marketing. Cinematography prioritised motion, depth, and the architectural scale of ExCeL London itself — the venue is a character in the piece, not just a backdrop. Editing was paced to broadcast standards, with audio design and grade matched to iGB's brand profile, and a final 1m05s runtime tuned for retention on LinkedIn, YouTube, and embedded use across iGB's owned channels.