Case study and testimonial films · London

Case study & testimonial films.Real work, clearly told.

Airframe turns real projects and customer experiences into films for websites, sales teams and campaigns, combining natural interviews with footage of the work itself.

Watch three project stories Explore corporate production

Featured frame: Airframe’s Tower Bridge maintenance film for the City of London and City Bridge Foundation.

What makes the story work

A strong customer story goes beyond praise.

  1. 01

    Start with a story worth telling

    Choose a real project or customer experience with specific moments people can describe and show.

  2. 02

    Help people speak naturally

    Use a guided conversation instead of a memorised endorsement, giving each person room to explain the experience in their own way.

  3. 03

    Show the work in context

    Pair the interview with relevant footage of the place, people and process so viewers can understand what happened.

  4. 04

    Plan versions for each audience

    Plan the main film, shorter edits, captions, transcript and stills together so the story works across web, sales and social channels.

Selected Airframe work

Three briefs. Three distinct stories.

Each film is an Airframe production, pairing a real organisation and working environment with a story the audience can see and understand.

City of London and City Bridge Foundation

Tower Bridge maintenance

The brief
Document the specialist work that keeps a London landmark operating, while giving the people doing it space to explain what visitors rarely see.
Airframe’s approach
Airframe combined close observational coverage with wider views of the bridge so precision, access and scale could live in the same story.

Technical and heritage work becomes credible when the film shows the people, environment and decisions behind it—not just a polished final claim.

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ExCeL London

Inside the ExCeL Media Team

The brief
Show the people and production thinking behind a major venue’s media operation, rather than relying on empty spaces or event spectacle.
Airframe’s approach
The film follows the team in its working environment, using real activity and venue context to make operational experience visible.

For service businesses, process footage can be as persuasive as an interview because buyers can see how the team works under real conditions.

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Levy, part of Compass Group

Sustainable Food Week: Fermentation

The brief
Turn a fermentation and sustainable-food subject into a film that feels practical, human and visually appetising.
Airframe’s approach
Contributor-led explanation is paired with tactile food detail and the working kitchen environment, giving the subject both clarity and character.

A strong case study does not need inflated results. A specific subject, credible people and purposeful visuals can carry the authority themselves.

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How the story takes shape

Build the story around what your audience needs to understand.

  1. 01

    Choose the story

    Decide what the audience needs to understand and which real project or customer can explain it clearly.

  2. 02

    Agree what can be shown

    Confirm the people, facts, locations, filming access, usage and who will sign off the finished film before production begins.

  3. 03

    Film the interview and the work

    Capture the conversation alongside the location, process, people and details that bring the story to life.

  4. 04

    Shape the main film and shorter edits

    Edit the complete story first, then create the cutdowns, captions, stills and transcript needed for each channel.

One production, useful versions

Plan the main film and its shorter versions together.

  1. 01

    Main case-study film

    A complete project story for your website, sales conversations or a campaign landing page.

  2. 02

    Shorter interview edits

    Shorter films built around the questions your audience is most likely to ask.

  3. 03

    Captions and transcript

    Accessible, searchable versions that make the story easy to follow without sound.

  4. 04

    Stills and supporting clips

    Relevant visuals for proposals, social posts and follow-up conversations.

Practical questions

Before you commission the story

What is the difference between a testimonial video and a case study video?

A testimonial centres on a customer or contributor describing their experience. A case study adds the brief, the work and the wider context around that voice. Many projects combine both: a human perspective and footage that shows what happened.

Can Airframe create a case study from existing footage?

Yes, when the existing material is usable and the facts and rights are clear. Airframe can review the footage, identify what is missing and recommend an edit, a short pickup shoot or a complete new production.

Do we need customer or contributor approval?

Yes. Confirm who may appear, what footage may be shown, where the finished films will be used and who will sign them off. Agreeing this before filming keeps the final review clear and avoids last-minute surprises.

What should a case study video brief include?

Tell us which story you want to tell, who could take part, what footage or access is available, who needs to see it, where it will be used and when you need it. Airframe can then recommend the interview, filming and final versions.

How much does testimonial or case study video production cost?

Cost depends on the number of people and locations, filming access, crew, existing footage, edit complexity and required versions. Airframe quotes the actual scope rather than forcing different productions into one fixed package.