Business marketing video · London

The types of business marketing video we film in London

Airframe Media films marketing video for businesses across London, from promotional and brand films to product, social, property and hospitality work. Each type of video has a different job, so this page explains how we approach every one and what shapes the quote. Crew and kit are scoped to the shoot, the location and the versions you need.

Hospitality film · West Sussex

The Reeds at South Lodge

A hospitality film for South Lodge, part of the Exclusive Collection. It moves through the hotel's architecture, dining spaces and guest rooms, then opens out into the grounds with aerial views of the house.

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Brand film · Food & sustainability

Sustainable Food Week Fermentation

A contributor-led film for Levy about fermentation and sustainable food. Explanation from the people involved is paired with tactile food detail and scenes from a working kitchen.

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27 types

What we film, and how each one is quoted

Promotional videos

A promotional video exists to make people take the next step, whether that is booking, buying, visiting or getting in touch. We begin with the action you want and work backwards to the story, the opening seconds and the closing line. The film then shows the product, service or place doing its job, with people where they help.

The quote depends on the length of the film, the number of locations, the crew and cameras, the people on camera and the versions you need, such as a main film and shorter cut-downs for social. Tell us where the video will run and what you want viewers to do afterwards, and we will plan the shoot around that goal rather than around a template.

Brand films

A brand film is less about one offer and more about who you are, why you exist and how it feels to deal with you. Because it has to last longer than a campaign, we spend more time on the idea before we film. We talk to the people who know the business best, find the places and moments that show its character and decide on a tone that suits your audience. Filming usually mixes interviews, working scenes and atmosphere.

Cost follows the ambition of the idea, the number of shoot days, the crew, the locations, the contributors and the edit. A film made to stay online for years deserves care at the planning stage, so tell us what you want people to remember and we will build from there.

Advertising and TV commercials

Advertising is short, exact and judged on every second, so the work is mostly decided before the camera rolls. We work from your script or concept, or help shape one, then plan shots, casting needs, locations and timings in detail. On the day the crew works to that plan with the lighting and camera set-up the idea calls for. We can supply the film in the lengths and formats your media plan needs.

Cost depends on the length of the spot, the cast, the number of locations, the crew and cameras, any set or props, the edit and graphics, and the number of cut-downs. Media buying and broadcast clearance are separate matters, so tell us where the advert will run and we will tell you what the film needs to meet those requirements.

Product videos

A product video has to answer the questions a buyer would ask in person: what is it, what does it do and why should I trust it. We decide which details earn close-up attention, whether the product is best shown on its own, in use or both, and how the lighting should treat its materials. A simple showcase is quick to shoot, while a demonstration with people takes longer.

The quote reflects the number of products, the set-up for each, the crew, the presenters if any, the locations and the edit versions, such as a main film for the product page and short clips for adverts. Send us the product, or a sample, and a note of where the film will live, and we will plan the shots around what the buyer needs to see.

Product launch videos

A launch video works to a date. It has to be ready when the product, service or business goes public, so planning begins early and the schedule is fixed backwards from launch day. We agree the message, the formats you need for web, social and any event screens, and what footage must be captured before the product is final. Some launches need an advert and a launch event covered as well, and we can plan both together.

The quote depends on the length of the film, the shoot days, the crew, the locations, the people on camera, the number of versions and how tight the deadline is. Tell us the launch date as soon as you have it, because early notice gives us room to plan, film and edit without rushing the work that matters most.

Explainer and animation

An explainer makes something complicated easy to follow, and animation is useful when the subject cannot be filmed, such as a process, a system or an idea. We start with the script, because a clear explanation depends on clear words, then agree the visual style, the pace and the voice. Live action can sit alongside animation when real people or places help the story.

The quote follows the length of the film, the number of scenes, the style and amount of animation, the script and voice-over, any filming days and the number of review rounds. Send us what you need people to understand and who they are, and we will recommend whether live action, animation or a mix will explain it best.

Social media content

Social video is watched quickly and often without sound, so it has to hold attention in the first moments and still make sense when muted. We plan content for the platform it will appear on, including the shape of the frame, the length and the captions. Filming for social works best in batches, where one planned shoot gives you a run of clips rather than a single piece.

The quote depends on how many clips you want, the formats, the crew and filming days, the locations, the people on camera and whether you want captions, music or a recurring graphic style. Tell us which channels you use and how often you want to post, and we will plan a shoot that keeps your feed supplied without filming something new each time.

YouTube channel production

A YouTube channel is a library that builds over time, so consistency matters as much as any single video. We help you settle a format, whether that is a documentary series, interviews, how-to episodes or event stories, and plan episodes so that they feel like part of one channel. Several episodes can be filmed in one block of days to keep the schedule practical.

The quote depends on the number of episodes, the filming days, the crew and cameras, the locations, the edit style and the versions, such as short clips cut from a longer episode. Tell us who the channel is for and what you can film, and we will suggest a rhythm you can keep up, then plan the filming around it.

Testimonials and case studies

A customer speaking about their experience is more convincing than a company describing itself, so these films depend on getting a relaxed, honest conversation on camera. We agree who to feature, prepare questions with you and let customers see them beforehand. Filming is often at the customer's own premises, which adds context to what they say. A case study goes further than a quote by showing the problem, the work and the result in the customer's words.

The quote depends on the number of customers, the locations, the crew, the length of each film and the versions, such as a full story and short clips for sales emails. Tell us which customers are happy to appear, and we will work through consent and logistics with you.

Behind the scenes

Behind-the-scenes film shows how something is made, who makes it and what goes into it, which builds trust in a way polished advertising cannot. It can follow a production, a product being built, a kitchen at work or a team preparing for a big day. The crew stays small and unobtrusive so people carry on naturally. This kind of film pairs well with a main shoot, because the same access can serve both.

The quote depends on how many days we are present, the crew, the locations, the edit length and the versions, such as short social clips alongside a longer film. Tell us what is worth showing and what must stay private, and we will agree the boundaries before filming starts.

Website videos

A website video sits in front of someone who is already interested, so its task is to answer their main question quickly and keep them moving towards enquiry or purchase. That might be a homepage film, a short introduction to a service or a set of clips for different pages. We think about where each video will sit, how it loads and whether it should play without sound.

The quote depends on how many videos the site needs, their length, the shoot days, the crew, the locations, the people on camera and any captions or graphics. Show us the page, or the plan for it, and we will recommend the length and style that suits the visitor, then film the set together to keep the look consistent.

Crowdfunding and pitch videos

A pitch or crowdfunding video asks people to believe in an idea and back it, usually in a short space of time. The film needs a clear problem, a clear answer and a person worth backing, so we spend time on the story and the opening before filming. Founders are often on camera, and we coach gently so they come across as themselves. Where the product does not yet exist, we can plan around prototypes, sketches or simple animation.

The quote depends on the length of the film, the number of locations, the crew, the founders or team on camera, any animation and the edit versions, such as a main film and a short clip for a campaign page. Send the pitch and the deadline, and we will plan the shortest route to a convincing film.

Real estate and property

Property film sells a place before anyone visits, so it should show light, space, layout and setting honestly and well. We plan the order of rooms, the time of day and the approach to the building, and decide whether people should appear in the film. Developments often need an area story as well as the interiors, such as nearby transport, green space and the character of the neighbourhood.

The quote depends on the number of properties or units, the size of each, the crew and cameras, any aerial footage, the people on camera, the edit length and the versions for listings, websites and social. Tell us what is being sold, when it is ready to film and whether it is furnished, and we will plan the visit around it.

Hospitality, restaurants and hotels

Hospitality is sold through atmosphere, so the film has to let viewers feel the room, the food and the welcome before they book. We have filmed a hotel through its architecture, dining spaces and grounds, and the same approach suits restaurants and bars. We plan around service times so that we are never in the way of guests, and choose the moments of the day that look their best. People on camera, such as staff and chefs, give a place its character.

The quote depends on the number of areas to cover, the shoot days, the crew, any aerial footage, the staff or guests on camera and the edit versions for web, booking sites and social. Tell us your quietest hours and your best features, and we will build the schedule around them.

Fitness and gyms

A gym film has to carry energy and show what membership feels like, from the equipment to the people training. Our gym showcase for a private London facility combined tracking shots of training-floor activity with slower performance moments and close detail of equipment. For your own club, we agree which areas and classes to show and how to film people who are working out. Members and trainers who appear need to be comfortable, so we plan releases and quiet filming times.

The quote depends on the size of the facility, the number of areas, the crew and cameras, the people on camera, the edit length and the versions for social, the website and in-club screens. Tell us what makes your gym different, and we will film that.

Fashion and lookbooks

Fashion film is about movement, texture and mood, and a lookbook shows a collection as a whole rather than one garment at a time. We start with the references and the feeling you want, then plan locations, styling, models and lighting to deliver it. A short film for a collection can be paired with stills and clips for social. Because styling and casting decide so much of the result, we agree who is responsible for each before the shoot.

The quote depends on the number of looks, the locations, the crew and cameras, the models or talent, the hair and make-up arrangements, the edit length and the versions for web and social. Share your references and the collection, and we will suggest how to film it so that the clothes are the focus.

Beauty and salons

Beauty and salon films sell skill and atmosphere, so close detail of the work and a feeling for the space matter equally. We plan around appointments so clients are not disturbed, and agree in advance who is happy to be filmed. Treatments, products and finished results look best in controlled, flattering light, and we adjust the set-up to the room you have. Short films work well for social and booking pages, while a longer piece can introduce the team and the philosophy of the business.

The quote depends on the number of treatments or services shown, the crew, the shoot time, the people on camera and the edit versions. Tell us what you most want new clients to see, and when the salon is quietest, and we will fit the shoot around your day.

Automotive

Vehicle film shows shape, finish and motion, and each of those needs its own treatment. Static detail work relies on careful lighting to handle reflections, while moving shots depend on safe, planned routes and the right camera positions. We agree whether the story is about a single vehicle, a showroom, a service or a fleet. Where filming happens on public roads or at tracks, permissions and safety planning come first.

The quote depends on the number of vehicles, the locations, the crew and cameras, any rigs or moving shots, the people on camera, the edit length and the versions for web, adverts and social. Tell us what you are selling and where the vehicles can be filmed, and we will plan the shots and the safe way to capture them.

Construction progress and time-lapse

A building project changes every week, and film can record that change for clients, investors and the public. Progress filming returns to the site at agreed points, while time-lapse uses fixed cameras to compress long periods into seconds. We plan camera positions that will survive the works, power and security needs, and the timing of site visits around safety rules. Site access and induction requirements come first, so we agree them with your site team.

The quote depends on the length of the project, the number of visits or cameras, the crew, any aerial footage, the final edit and the versions for investors, websites and social. Tell us the programme and the viewpoints that matter most, and we will suggest a schedule that captures the key stages without disrupting work.

Retail and e-commerce

Retail and online shops need video that helps people choose and reduces doubt, whether in a store, on a product page or in an advert. We plan around the catalogue, deciding which products deserve a film, which can share one and which need only short clips. Store films can show the space and the people who work there. For online selling, we think about the formats each marketplace or platform accepts.

The quote depends on the number of products, the set-up for each, the crew, the models or presenters, the locations and the edit versions, such as a hero film, short clips and square or vertical crops. Send us your product range and your priorities, and we will plan a shoot that covers as much as possible in each visit.

Food and drink

Food film has to make people hungry and curious, so close detail, movement and honest kitchen activity matter. We have filmed a contributor-led piece about fermentation and sustainable food in a working kitchen, pairing explanation with tactile ingredient detail. For a brand, a restaurant or a producer, we decide whether the story is the dish, the people or the process. Timing around service is critical, so we plan the shoot with the kitchen team.

The quote depends on the number of dishes or products, the shoot days, the crew and cameras, the locations, the chefs or producers on camera and the edit versions for web, menus and social. Tell us what you want customers to taste first, and we will plan the shots, the order of preparation and the time we need.

Tourism and travel

Tourism film sells a destination by making people want to be there, so place, people and atmosphere matter more than facts. Our destination film for ExCeL London used an international event as a starting point, then opened out to the Royal Docks and the wider London experience. For a hotel, attraction or tourist board, we plan around the seasons, the best light and the experiences you want to promote. Aerial footage can add scale where it is permitted.

The quote depends on the number of locations, the shoot days, the travel, the crew and cameras, the people on camera, any aerial work and the edit versions for web, social and partner channels. Tell us who you want to attract and which experiences define the place, and we will plan a route through it.

Healthcare and medical

Healthcare films must be clear, careful and respectful, because the audience may be anxious or looking for specific information. We plan around patient privacy, consent and clinical rules before any filming, and agree what can and cannot appear. Typical subjects are introductions to a service, explanations of a procedure, staff profiles and films for training or recruitment. Accuracy matters, so we work with your clinical or compliance team on the script and the review.

The quote depends on the number and length of films, the locations, the crew, the staff and any patients on camera, the review stages and the edit versions. Tell us who the film is for and what approvals you need, and we will build the plan, the schedule and the filming approach around your requirements.

Education and schools

Schools, colleges and training providers use film to show what learning feels like and to give families the confidence to apply. Filming in education means careful planning around safeguarding, timetables and consent from parents or guardians. We agree which spaces, lessons and events to show and who may appear, and we keep disruption low. Films can include prospectus videos, open-day highlights, staff introductions and teaching resources.

The quote depends on the number of films, their length, the shoot days, the crew, the locations, the people on camera, the consent process and the edit versions for the website, social and open events. Tell us the audience and the timetable, and we will plan filming windows that suit your day and keep everyone involved comfortable and protected.

Charity and non-profit films

A charity film asks viewers to care and then to act, so it must be honest about the work and respectful of the people it shows. We plan the story around the cause, the people helped and the supporters, and handle consent and sensitive subjects with care. Films are often used for appeals, events, annual reports and fundraising pages, so we agree the length and tone with that use in mind. Budgets matter in this sector, and a clear plan helps spend go where it counts.

The quote depends on the number of films, the locations, the crew, the people on camera, the edit length and the versions for campaigns and social. Tell us what you are raising awareness or funds for and by when, and we will suggest an approach that fits.

Tech and SaaS

Software is hard to film because the product is on a screen, so the video has to explain what it does and why it matters in human terms. We often mix interviews with the team or customers, product demonstrations captured from the screen and animation for the ideas that cannot be shown directly. Short films for a homepage or an advert sit alongside longer ones for sales and onboarding. We agree the story and the audience before building anything.

The quote depends on the number of films, their length, the amount of screen capture or animation, the shoot days, the crew, the people on camera and the edit versions. Tell us who buys your product and what convinces them, and we will plan a set of films that supports each stage of the buying process.

Pricing

Every job is quoted on what it needs

We do not publish a headline price for this work, because two jobs of the same type rarely need the same crew, kit or edit. Send the brief and we will quote it.

How Airframe pricing works
Type and length of film
A single short film, a set of cut-downs and a full campaign are different scopes. Tell us where the video will be shown and how long it should run.
Crew and cameras
A small observational shoot needs less than a staged one with presenters, lighting and a larger crew.
Locations
Filming at your premises, on a set or across several sites changes the days on location and the travel.
People on camera
Staff, customers and presenters add planning, releases and sometimes interview time.
Edit versions
Graphics, captions, music, social cut-downs and different aspect ratios are each scoped as their own deliverable.
Turnaround
A fixed launch date or campaign start changes the schedule and the crew.

How it works

From brief to delivery

  1. Send the brief

    Tell us what the video is for, who will watch it and where it will be shown. WhatsApp is the quickest way to start.

  2. Agree the idea and plan

    We agree the format, the shots, who appears and the dates, and tell you what we need from you on the day.

  3. Film

    The crew works to the plan on location and stays ready for the moments the plan could not predict.

  4. Edit and review

    You see the edit, give notes and we refine it. Graphics, captions and music are added as agreed.

  5. Deliver

    You receive the agreed versions in the formats you asked for.

    Turnaround is agreed in the quote against your dates

Kit and credentials

What we bring

  • public liability cover up to £10M.

Questions

Questions people ask before they book

What types of business video do you make in London?

We film promotional videos, brand films, advertising, product and launch videos, explainers, social content, YouTube series, testimonials, behind-the-scenes films, website videos and pitch videos. We also film for sectors such as property, hospitality, fitness, food, retail, education and finance. Each has its own section on this page.

Which type of video should my business start with?

Start with the job the video has to do. A video that explains a product, one that builds trust and one that fills a social feed are different films. Describe your audience and where they will see it, and we will suggest the format that fits.

Can you make several videos in one shoot?

Yes. A single filming day can feed a main film, social cut-downs and website clips when we plan them together. The quote lists each deliverable so you can see what drives the cost.

How much does business video production cost?

We quote each video on its own requirements, so there is no headline price. The type of film, crew, cameras, locations, people on camera, edit versions and turnaround all shape the quote. Send the brief on WhatsApp or read how our pricing works.

Do you film at our premises?

Yes. We film at offices, shops, venues and sites across London, and travel when the job needs it. We agree access, timing and permissions with you in advance.

Can you work with our brand guidelines and existing assets?

Yes. Send your guidelines, logos and any footage you already have. We use them in the plan and the edit so the finished film sits properly alongside your other material.

Tell us what you are planning

WhatsApp is the quickest way to reach us. Say what you are filming, where and roughly when, and we will come back with questions or a quote.

Send your brief

Let's Create Together

Tell us what you're making. We'll help shape the next step.